1. Forbes Profile on Heems from Greedhead / Das Racist

    http://www.forbes.com/sites/chrisbarth/2012/09/05/from-wall-street-headhunter-to-indie-rap-mogul-das-racists-himanshu-suri/

    This cat has a very diverse and sophisticated hustle, this was a damn good read.

  2. ASAP YAMS talks tumblr promo

    http://www.complex.com/music/2013/06/asap-yams-talks-tumblr-hip-hop

    Sounds like a boring setup, but this was very interesting and useful stuff, regardless of whether or not you’re on tumblr. A$AP YAMS is one smart cookie.

  3. Musing on Pusha T's Album Sales

    http://www.complex.com/music/2013/10/pusha-t-my-name-is-my-name-sales-analysis

    Normally I would never link to (another) article about album sales in hip hop, but this is written by David Drake, who is really fucking good. Read this.

  4. Hip Hop DX: 10 Laws for Independent Artists

    http://www.hiphopdx.com/index/interviews/id.2149/title.the-10-laws-of-success-an-independent-artist-s-hip-hop-guide

    An unusually great take on The Usual Advice — this is well-sourced, packed with details, and damn fine work.

  5. Science: John Gotty of The Smoking Section

    http://livingonthebridge.com/john

    Outstanding interview with one of the most dedicated (and sane) bloggers around. Wall to wall gems.

  6. J-Zone on Getting Back into the Rap Game

    http://www.mahala.co.za/culture/the-9-to-5-shit-just-didnt-work/

    J-Zone is hilarious, honest and always worth reading. He’s also talking about his rap career, so this is an especially good read.

  7. The 5 Spot: PremRock

    http://realyetirap.blogspot.com/2012/03/5-spot-premrock.html

    PremRock’s picks: Has-Lo, Open Mike Eagle, Jesse Abraham, Elucid and Cavalier. Great writeup and great music, get familiar.

  8. 7 Ways to Piss Off Your Studio Engineer

    http://www.indiehiphop.net/7-ways-to-piss-off-your-studio-engineer/

    This was great. A lot of rappers just have no fucking clue about how to be professionals and this is a good, grounded and short introduction to reality.

  9. Organized Noize - a master class on album production and collaboration

    http://www.hiphopdx.com/index/interviews/id.1776/title.producers-corner-organized-noize

    This was insanely great, you need to read it if you plan on making a rap album in the next decade. Essentialism.

  10. Publicists 101

    http://exclaim.ca/MusicSchool/NeedToKnow/how_to_spread_word

    Good advice that always bears repeating. Maybe a little too elementary for the Audible Hype ground but this was a solid primer.

  11. Essential: Al Lindstrom Talks to 4 Indie Label Success Stories

    http://allindstrom.com/2012/01/independents-day-part-1/

    Mello Music Group, Duck Down Records, Strange Music and motherfucking Rhymesayers. Hard to line up a more important crew than that. Must read material for DIY hip hop heads.

  12. PBW Reflects on 15 Years of Stones Throw Records

    http://latimesblogs.latimes.com/music_blog/2011/12/peanut-butter-wolf-talks-15-th-anniversary-of-stones-throw-records.html

    That’s right: 15 years. A lot of folks lose sight of that fact when they’re assessing the accomplishments of Stones Throw…shit takes time yo…shit takes time.

  13. In a Diversified Rap Game, It's Getting Harder to Stand Out

    http://www.chicagotribune.com/entertainment/music/ct-ott-0120-new-style-hip-hop-20120119,0,3379032,full.story

    Some interesting points wrapped around a great rundown of eXquire and King Louie’s 2011 career moves.

  14. Ghosts of Def Jam's Past

    http://www.grantland.com/story/_/id/7420271/ghosts-def-jam-past

    Damn. Great piece.

  15. Real Yeti Rap

    http://realyetirap.blogspot.com/

Music by Justin Boland

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