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DIY Hip Hop Business Master Class 3: Life Lessons
Posted by Justin Boland on May 21, 2010 | 0 Comments
For the first two installments of the DIY Hip Hop Master Class, I’ve used a collage technique, splicing together a paragraph or two from about a dozen different interviews. I’ve been trying to include as many perspectives as possible. For the third edition, though, I’m trying something different. There’s only three voices this time-and each of them is a genuine veteran with a lifetime of lessons to teach. This is shorter than previous episodes, too, because you should definitely click through and read the entire interviews.
Finally…part three is here. It’s been too long. Enjoy.
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Blog Science: Rafi, Khal and Reyn
Posted by Justin Boland on May 17, 2010 | 0 Comments
There’s been a whole lot of bullshit written about bloggery-it’s the new radio, the new record label, and the replacement for television, magazines and newspapers. Let’s be real: it’s just one more piece of the puzzle. HOWEVER. It’s also got the lowest barrier to entry available to a new artist, and that part is very important. I know that Audible Hype readers come from all walks of life, from rappers to producers to bloggers to lead guitar players from brutal heavy metal bands. So this article has something for everyone-it’s a collection of three short interviews with bloggers who I really respect, and I guarantee you’ll find something useful here…
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DJ Pain 1: Producer, Educator, Entrepreneur
Posted by Justin Boland on May 12, 2010 | 0 Comments
DJ Pain 1 is a serious talent with some serious production credits. That’s not why I’m interviewing him here. What makes DJ Pain 1 worth your attention is his reputation. This is a guy who’s gotten his beats on albums by Young Jeezy, Chuck D and Brooklyn legend AZ-but he’s equally famous in his hometown, Madison WI, for being the foundation of their local scene. Here, we’re talking about the business of being a hip hop producer, and how to make sure every week is more successful the last one…
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Kevin English: Music Management Scientist
Posted by Justin Boland on May 05, 2010 | 0 Comments
I’ve been wanting to interview Kevin English for awhile now. When it comes to music bloggers, few of us could be accused of attention to detail, admitting mistakes, or being relentlessly practical experts. Kevin English is guilty of all three, which is a compliment in any language. His specialty is business models and he’s got a lot to teach, so I’ll get straight to the interview because this is some quality shit…
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AUDIBLE HYPE IS BACK IN THE WORST WAY
Posted by Justin Boland on May 04, 2010 | 0 Comments
“It’s been a long time…and I’m glad that I left you
been snacking on fresh fruit and practicing chess moves…”As you’ve probably noticed, Audible Hype has been totally silent since November 2009. This has been a huge relief to a lot of people. Today I return with some horrible news: I’m back.
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TAIS: 8 Arms, 2 Brains and No Limits
Posted by Justin Boland on Nov 19, 2009 | 0 Comments
Some names, like Drake or Sarah Palin, show up everywhere because there’s a publicist making $20,000 a week to make phone calls, all day long. Some names show up everywhere because the artist behind the name is totally committed to their career. TAIS is a perfect specimen of the DIY CEO: running every aspect of his career and embracing every challenge that comes his way. I caught up with him while he was traveling to New York to sprint around the city for a week promoting his new single, Too Complex. He’s a highly energetic and focused dude with a lot to say…
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One Big Question
Posted by Justin Boland on Nov 18, 2009 | 0 Comments
The most interesting question from the Audible Hype Survey was the simplest: Do you think you can make a living off music in 2009?. I’m going to pose it again here because I want to get the largest data set I can-we’re going for 4 figures this time. This is a question at the core of everything Audible Hype is about, and something that cuts across all genres.
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Results of the Audible Hype Survey
Posted by Justin Boland on Nov 17, 2009 | 0 Comments
Since Audible Hype had 333 RSS subscribers when I started the 2009 Survey, our benchmark was 33 responses, or a 10% rate. We got twice what we expected, so thank you for that. All praise due to Ganeshe. I promised I’d share the results, and this is that: for the curious and for the data nerds, let’s dig through the digits…for the casual reader, this is something you can skip.
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The Template: Diamond District Remix
Posted by Justin Boland on Nov 16, 2009 | 0 Comments
After writing The Template: Planning Your First Album, I’ve been re-thinking it ever since. I’d like to introduce you to Oddisee, the DMV renaissance man, who’s got a system that’s proven to work and gives us some real numbers to work with. Diamond District’s debut album, In the Ruff
, is more than just one of the best hip hop albums that’s come out this year. It’s also a perfect case study of how to make everything that’s “wrong” with the industry today work for you.
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"Hip Hop is Dead" was a Marketing Campaign.
Posted by Justin Boland on Nov 14, 2009 | 0 Comments
It’s 2009, and people are still repeating this question like idiot lemmings. “Is Hip Hop Dead?” Considering Nas dropped that album in 2006, I’d have to say this is the single greatest marketing campaign in hip hop history. Not only did it “go viral,” it’s still causing bar fights three years later. This article is a look behind the curtains at Def Jam, and into the marketing mastermind of Nasir Jones.
